Michael D. Klijanowicz - Baltimore County & Harford County Real Estate Agent - WWW.ISELLMDHOMES.COM

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How do you market your listings online?

Since 90% (the last number I remember hearing) of people start their home search online, I decided that one of my goals for 2008 is to tweak my marketing plan a little more to show my sellers just how much I really do for them and thought that you all here on AR could benefit from this post as well (especially if we all contribute something extra below that we do to market our listings online)!

-  I email all the agents in my office about my new listing so they have it (this is FREE and doesn't waste any paper!)

-  I research all of the agents in the area of my listing and email them a copy of my new listing advertising any type of incentive for them to show it (like an agent bonus and this is FREE)

-  From my website once I upload the listing information, the new listing gets automatically uploaded into the following:

  •         Google base
  •         Livedeal.com
  •         Yahoo classifieds
  •         Cyberhomes.com
  •         Truila.com
  •         Oodle.com
  •         Homescape.com
  •         Vast.com
  •         Thehousingpages.com
  •         Videohomes.com
  •         House.com
  •         Habitat boom
  •         Clickable city directory
  •         CLRsearch.com

-  Then I download it into Craigslist, Backpage.com, and zillow.com

-  Also, it gets automatically downloaded into even more sites like realtor.com, homesdatabase.com, and most of the other participating brokers in our MLS areas websites as well once I place the main listing in our MLS system. 

-  Oh, and I can't FORGET PLACING THEM ON ACITVE RAIN!

OF COURSE I ALSO PUT MANY MULTIPLE PICTURES OF THE HOME AND CREATE AN ONLINE VIRTUAL TOUR TO BE PLACED ON MANY OF THESE SITES AS WELL!

What else do you do to market your listings online?

20 comments • Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County • January 16 2008 06:43PM

Comments

Hey Michael,

I know I get 90% of our business via the Internet and now spend 90% of any advertising/marketing money on Internet Ads.

Sean Allen

Posted by International Financing Solutions about 1 year ago

Here are few more

   Wannanetwork.com

   Point2agent.com

   Postlets.com

   Great post! thanks

 

Posted by Sonja Babic/Prudential Clear Water Realty New Bern NC about 1 year ago
Thanks to you both for sharing!
Posted by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster ) about 1 year ago
Michael, I like your approach of using the "this is how they start" as a pitch to sellers.  I don't think anything close to the 90% number find their buyer broker on their web search.  But it is the major starting off place for looking.  I'm going to have fun adding my new listing to all of these place!
Posted by Patricia Kennedy (Evers & Company Realtors) about 1 year ago
That is great information. I am new with RE/MAX and have no listings yet. Any suggestions about getting listings.
Posted by Cassie Hansley (Wilikinson and Associates) about 1 year ago
I would add Realtor.com as it is the #1 place for Real Estate online.  I have had great success there.  
Posted by Adam Brett - Fullerton, California Realtor (RE/MAX NOC) about 1 year ago
What application are you using to upload your listing to multiple web sites? I use postlets.
Posted by Phil Bailey - Realtor® - Deltona, Florida (Total Realty Corp. ) about 1 year ago
THat pretty much sums it up..becoming a showcase agent for REaltor.com is really a great thing too....
Posted by Konnie McKee. CDPE, RDCpro Northern VA Real Estate (Realty Direct ) about 1 year ago
I use my FREE POINT 2 Site!  All I have to do is upload it to my point 2 site and then click syndicate for ALL of the websites listed above!  If you don't have a Point 2 site, you don't know what you are missing!  After all it is completely FREE (unless you decide to upgrade).  So far I have not had to upgrade and have already closed on 3 new clients that I met directly from my site (I have only had the site since August of 2007)! 
Posted by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster ) about 1 year ago
Good tips here, thanks for you blog and all the helpful comments you are getting!
Posted by Nancy Siau, Realtor® Selling Coastal SC (Vintage Estates Realty an exclusive affiliate of Christie's ) about 1 year ago

Is your website custom or are you using a "template" company?  I am thinking about switching companies and need to start researching.  Submitting to multiple websites is critical, so I think that will be one of my top requirements - any suggestions?

Posted by Kirsten Mellinger, Ventura County Real Estate (Emerald Funding & Realty) about 1 year ago
MICHAEL - Interesting question.  I featured this in Active Rain Addicts, so hopefully you will get even more responses.
Posted by Adam Waldman - Long Island REALTOR® (Westcott Group Real Estate Company) about 1 year ago

Thanks Adam! 

Kirsten, I am going to email you about my Point 2 Site!

And thanks to the rest for their continued comments!

Posted by Michael Klijanowicz - Relocation Specialist - Baltimore & Harford County (Baltimore & Harford County Maryland - Long and Foster ) about 1 year ago

Michael,

Another site is www.house-hunting.com

It's free!

Posted by Holly Howell (Keller Williams Realty Leaders) about 1 year ago
This is great information. Thanks for the post. It has helped me out alot.
Posted by Cassie Hansley (Wilikinson and Associates) about 1 year ago
Michael-In addition to all the many things you listed, I post to our local TV stations.  I don't think many people are doing this.  I should post a blog about that because I've gained many leads and 2 closings in the past year from it. Thank YOU for the great post. 
Posted by Julie Neerings~Lifting Hearts ♥ Building Dreams~Utah REALTOR® (Keller Williams Salt Lake City) about 1 year ago
I have an upgraded Point2Agent site (you can get them free) it uploads to all of the above mentioned sites. I have stopped using print ads-I got no return on them.
Posted by Mary Corrigan, ABR,e-PRO (RE/MAX Crossroads) about 1 year ago
This is great information...a list all in one place and some great comments too.  I have saved it for my next listing!
Posted by Lake Norman Real Estate ~ Diane Aurit (LKN Realty, LLC) about 1 year ago
Really helpful post.  Thank you so much.  :) 
Posted by Lisa Spalding, REALTOR, CDPE (Watson Realty Corp., REALTOR, CDPE) about 1 year ago

Thanks for sharing the information. This is what makes activerail useful. I am always looking to have sites to add listings to. Remember to remove them once they are sold.

bonner

Posted by Bonner Thomason CRS, ABR, GRI, e-Pro (Keller Williams Realty) about 1 year ago

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